Vet recommended
Made in the UK
30 day refund guarantee
Poor nutrition from commercial dog food causes over 50 different symptoms which can include things such as...
😞 Itching all the time. Dull coat. Runny poos. Anal gland flares. Ear gunk.
🩺 Every vet visit ended the same — another cream, another bag of "prescription" food, another bill. Nothing actually got better.
So I looked into what was in his food.
What I found shocked me.
🥣 Even "premium" kibble is ultra-processed. Heated until the nutrients are stripped out, then sprayed with a synthetic vitamin mix and called complete. He was being fed, but not nourished.
Then I tried supplements. Five of them.
💸 The first cost £30. I turned the tub over — 90% potato and chickpea.
🚫 The next said "proprietary blend." That means they won't tell you the dose. Which means there isn't one.
😤 Six months. Zero change.
So I started doing it myself.
🐟 Sardines, turmeric, blueberries, eggs, bone broth, seaweed.
✅ He improved. Properly.
⏱️ But it was expensive, inconsistent, half of it went off before he ate it, and I was never sure I had the balance right.
Not sustainable. Not for me, not for anyone with a busy life.
I needed something better.
Supporting joints, digestion, immunity, skin, and gut
✦ I went on a mission.
🔬 Every active that actually does something for a dog's body. Joints, gut, skin, immunity, teeth. At the doses the research says actually work.
🚫 No fillers. No flour. No "blend." Every milligram printed on the label.
🥄 All of it. One daily scoop.
✦ That's Vinnie. Named after the dog who started it.
🐕 Coat's back. Gut's settled. Itching's gone. He's got his spark again.
🌅 And the morning routine? One scoop on his food. Done.
If your dog's food is leaving him short the way Vinnie's was leaving him short — this is the fix I wish I'd had three years ago.
— James, founder
Mix with water or sprinkle on top
Probiotics, prebiotics, pumpkin seed powder and bone broth start rebalancing the gut. Your dog begins absorbing more nutrients, digestion and stool improves, and energy levels rise.
Flaxseed, MSM, and turmeric support calm skin and boost hydration. You’ll notice a shinier coat, less itching, and more consistent digestion.
Glucosamine, MSM, reishi, and ashwagandha support mobility in joints. Dogs move easier, react better to stress, and feel more playful.
Antioxidants and adaptogens like reishi mushroom support longevity, boost immunity, joint health, and overall vitality. Your dog looks healthier, acts younger, and stays active for longer.
Glucosamine HCL
610mg
OptiMSM®
365mg
Chicken Bone Broth Powder
505mg
As dogs age, joint stiffness and mobility issues can slow them down. Vinnie is formulated with meaningful amounts of Glucosamine, MSM, Bone Broth, and Turmeric to help rebuild cartilage, reduce inflammation, and keep your dog moving freely, whether they’re a senior or just love zoomies
Lactobacillus Plantarum (probiotic)
1 billion CFU
Orafti® Inulin (prebiotic)
200mg
Pumpkin Seed Powder
225mg
A healthy gut means a healthier dog. Probiotics (Lactobacillus Plantarum) and Prebiotics (Inulin) support digestion, firm up stools, and strengthen the immune system, while adaptogens like Reishi Mushroom and Ashwagandha help reduce chronic inflammation that can weaken immunity over time.
Golden Flaxseed Powder
330mg
Chicken Bone Broth Powder
505mg
Turmeric
75mg
Flaky skin, constant scratching, or a dull coat often start in the gut. Vinnie targets the root cause with omega-rich Flaxseed, collagen-packed Bone Broth, and gut-balancing Probiotics. Anti-inflammatory heroes like MSM and Turmeric calm irritation from the inside out, leaving your dog with healthier skin and a soft, glossy coat that actually reflects their inner health.
Blueberry Powder
100mg
Turmeric
75mg
Reishi Mushroom & Ashwagandha
385mg
Longevity starts at the cellular level. Blueberries, Turmeric, Reishi, and Ashwagandha work together to neutralize free radicals, reduce inflammation, and protect your dog from age-related decline. Meaning they stay healthier, happier, and more vibrant for years to come.
Puresea® Knotted Kelp Seaweed
100mg
Lactobacillus Plantarum
1 billion cfu
Orafti® Inulin
200mg
Bad breath isn’t normal, it’s usually a sign of bacterial imbalance. Knotted Kelp helps naturally reduce plaque buildup, while Probiotics and Inulin support the oral microbiome to promote fresher breath and healthier gums.
Reishi Mushroom
185mg
Ashwagandha Root
200mg
Probiotics
1 billion cfu
Mental clarity isn’t just for humans. Reishi and Ashwagandha are powerful adaptogens that support brain function and a calm mind, and may help with calming behaviour or cognitive decline in older dogs. Your dog stays sharp, calm, and focused for longer. .
Loved by picky eaters
The only supplement your dog needs. Formulated to cover all aspects of health at effective levels. Made in the UK 🇬🇧
Others
Nutritional cover
Effectiveness
Convenience
Taste
Cost Efficiency
You can, and it helps — I tried exactly that. Sardines, turmeric, eggs, bone broth. But it was expensive, inconsistent, and I was never sure I had the balance right. And here's the thing: even great food can't deliver therapeutic doses. A bowl can't carry 610mg of glucosamine or a billion live probiotics. That's what Vinnie does. It's real food's friend, not its replacement.
Most dog supplements are soft chews filled with 80% filler and underdosed actives. Vinnie is a powdered blend with clinically backed ingredients, just high-impact nutrition in every scoop. 100% active ingredients
Many dog owners notice improvements within 1–2 weeks such as firmer stools, less itching, better energy. Joint mobility, skin health, and immune support build over time, with the biggest changes visible after 2–3 months of daily use.
Yes. Vinnie is designed to replace separate joint, gut, skin, and immune supplements. One serving a day gives your dog the coverage they need, without the supplement clutter or guesswork.
Vinnie is safe for dogs of all sizes and breeds over 12 weeks old. If your dog has a medical condition, is pregnant, or on medication, check with your vet before use.
Most dogs love it straight on their food. Some dogs even love it mixed with water to make a broth. If your dog is super picky you can really mix it in to the wet food, add a splash of water or even plain yoghurt.
Yes! 100% active ingredients. No wheat, soy, gelatin, glycerin, or potato. Just real, functional nutrition backed by science and dosed to actually work.
Free shipping on all subscriptions.
£3.99 for one-time purchases.
Order before 3PM for same-day dispatch. Delivery typically takes 48 hours.
