You've tried everything. The medicated shampoo. The hypoallergenic food. The vet appointment that ended with a prescription and a £200 bill.
And yet, every morning, there they are. Scratching. Licking. Chewing at their paws.
It's exhausting to watch. And the guilt of not knowing how to help them is even worse. But here's the thing
if you've only ever treated the surface, you've never actually addressed what's driving it.
The scratching, the licking, the dull coat — these aren't random. They're signals. And in most cases, they trace back to one place:
What's going into the bowl every single day.
There's a well-established link between gut health and skin health in dogs.
When the gut microbiome is out of balance , often caused by poor-quality, ultra-processed food it can trigger a cascade of inflammatory responses throughout the body.
The skin is usually the first place you see it.
You've probably already tried a supplement. Maybe a bag of soft chews from the pet shop.
And it didn't do much. Here's why.
They are overpriced treats...
Soft chews need binders, fillers and flavourings to hold their shape. Up to 90% of what's in the bag is filler — potato, chickpeas, gelatin. The actual active ingredients? A fraction.
Brands add just enough of an ingredient to print it on the label. Not enough to actually do anything. It's marketing, not nutrition.
Vinnie, my cocker spaniel was constantly itching, had runny poos, and kept having anal gland issues.
Every vet visit ended the same way: more medication to mask the symptoms. Nobody was asking why it kept happening.
So I started digging. I looked at his food, his gut health, and the most up to date research around canine nutrition. What I found shocked me. The food most dogs eat every day is ultra-processed, nutrient-poor, and full of cheap fillers designed for shelf life — not a healthy life.
I started adding real foods to his bowl. Sardines. Turmeric. Blueberries. Bone broth. He improved. But it was expensive, inconsistent, and hard to maintain.
So I spent 12 months working with vets, nutritionists and researchers to build the supplement I couldn't find anywhere. One daily scoop. Everything he needed. Nothing he didn't.
Made right here in the UK 🇬🇧
With probiotics + prebiotics + bone broth
A blend of anti-inflammatories, aptogens and pre/probiotics
Bone broth rich in gelatin and amino acids like glutamine
Every scoop delivers what the science actually recommends.
Notice the first changes in the first week
See firmer poos, fewer anal gland issues
Glucosamine HCL
610mg
OptiMSM®
365mg
Chicken Bone Broth Powder
505mg
As dogs age, joint stiffness and mobility issues can slow them down. Vinnie includes clinically backed doses of Glucosamine, MSM, Bone Broth, and Turmeric to help rebuild cartilage, reduce inflammation, and keep your dog moving freely, whether they’re a senior or just love zoomies
Lactobacillus Plantarum (probiotic)
1 billion CFU
Orafti® Inulin (prebiotic)
200mg
Pumpkin Seed Powder
225mg
A healthy gut means a healthier dog. Probiotics (Lactobacillus Plantarum) and Prebiotics (Inulin) support digestion, pumpkin seed powder firms up stools, and strengthens the immune system, while adaptogens like Reishi Mushroom and Ashwagandha help reduce chronic inflammation that can weaken immunity over time.
Golden Flaxseed Powder
330mg
Bone Broth Powder
505mg
Turmeric
75mg
Flaky skin, constant scratching, or a dull coat often start in the gut. Vinnie targets the root cause with omega-rich Flaxseed, collagen-packed Bone Broth, and gut-balancing Probiotics. Anti-inflammatory heroes like MSM and Turmeric calm irritation from the inside out, leaving your dog with healthier skin and a soft, glossy coat that actually reflects their inner health.
Blueberry Powder
100mg
Turmeric
75mg
Reishi & Ashwagandha
385mg
Longevity starts at the cellular level. Blueberries, Turmeric, Reishi, and Ashwagandha work together to neutralize free radicals, reduce inflammation, and protect your dog from age-related decline. Meaning they stay healthier, happier, and more vibrant for years to come.
Puresea® Knotted Kelp Seaweed
100mg
Lactobacillus Plantarum
1 billion cfu
Orafti® Inulin
200mg
Bad breath isn’t normal, it’s usually a sign of bacterial imbalance. Knotted Kelp helps naturally reduce plaque buildup, while Probiotics and Inulin support the oral microbiome to promote fresher breath and healthier gums.
Reishi Mushroom
185mg
Ashwagandha
200mg
Probiotics
1 billion cfu
Mental clarity isn’t just for humans. Reishi and Ashwagandha are powerful adaptogens that support brain function, reduce stress, and may help with anxiety or cognitive decline in older dogs, so your dog stays sharp, calm, and focused for longer. Probiotics help gut-brain axis, supports mood and reduces anxiety behaviors.
1
One teaspoon per 10kg of dog
2
Sprinkle on, or mix with food
3
Serve up and watch the benefits
Probiotics, prebiotics, pumpkin seed and bone broth begin rebalancing the gut. Digestion improves, nutrient absorption increases, and the gut lining starts repairing. This means Less internal irritation & fewer triggers for itching.
As the gut stabilises, inflammation begins to drop. Flaxseed, turmeric and MSM help soothe the skin from within while supporting hydration. You’ll notice less scratching, less paw licking, calmer skin, better digestion.
With a stronger gut barrier, fewer irritants leak into the bloodstream. Reishi, probiotics and anti-inflammatory compounds help regulate the immune response. This means, Itching becomes less frequent, and less intense.
The gut microbiome is balanced and resilient. Inflammation stays low. Meaning fewer flare-ups. Less reliance on quick fixes. As well as softer skin, shinier coat, consistent reduction in itching.
The only supplement your dog needs. Formulated to cover all aspects of health from skin to joints. Made in the UK 🇬🇧
Others
Nutritional cover
Effectiveness
Convenience
Taste
Cost Efficiency
Order before 3PM for same-day dispatch. Delivery typically takes 48 hours.
Many dog owners notice improvements within 1–2 weeks such as firmer stools, less itching, better energy. Joint mobility, skin health, and immune support build over time, with the biggest changes visible after 2–3 months of daily use.
Yes. Vinnie is designed to replace separate joint, gut, skin, and immune supplements. One serving a day gives your dog the coverage they need, without the supplement clutter or guesswork.
Vinnie is safe for dogs of all sizes and breeds over 12 weeks old. If your dog has a medical condition, is pregnant, or on medication, check with your vet before use.
Most dogs love it straight on their food. Some dogs even love it mixed with water to make a broth. If your dog is super picky you can really mix it in to the wet food, add a splash of water or even plain yoghurt.
Yes! 100% active ingredients. No wheat, soy, gelatin, glycerin, or potato. Just real, functional nutrition backed by science and dosed to actually work.
Free shipping on all subscriptions.
£3.99 for one-time purchases.
Most dog supplements are soft chews filled with 80% filler and underdosed actives. Vinnie is a powdered blend with clinically backed ingredients, just high-impact nutrition in every scoop. 100% active ingredients. Compare our ingredient panel to anything else, the numbers speak for themselves.
