Commercial dog food leaves gaps. Vinnie fills them - calmer gut, less itching, easier joints, more energy - for a longer, happier life. One daily scoop on their food.
40+ nutrients · zero fillers · made in the UK
The daily scoop that fills the gaps. 12 whole-food ingredients delivering 40+ vitamins, minerals and nutrients. No fillers, no shortcuts.
The scratching. The dodgy tummy. The dull coat, the slowing down. You've done the vet, the creams, the "premium" food - and felt that quiet guilt every time nothing stuck.
It was never your fault. It's what their bowl leaves out.
This is what thriving looks like.
Real ingredients their body recognises - not a synthetic powder sprayed on at the end to tick a box.
Every milligram named and dosed on the label - including branded actives OptiMSM, Orafti inulin and PureSea kelp. No fillers, no proprietary blends.
Heated until the goodness is gone, then sprayed with synthetic vitamins and called complete.
No variety, none of the living nutrition a dog's body evolved on.
Dogs live longer, but spend more of it stiff and itchy. That's nutrition, not ageing.
✓ 30-day money-back guarantee · Free UK delivery
James, founder · and Vinnie
"I'm not Big Pet Food. I'm a dog owner who got sick of being sold filler."
- James, founder
Calmer skin. Comfier joints. Steadier energy. You fix the cause, not the symptom.
Swipe to meet the pack →
Firmer poos, happier gut.
Less scratching, more shine.
Easier on their legs, calmer in themselves.
Happier, healthier, more themselves.
Sleeping through the night instead of chewing their paws raw. Tearing across the park like a pup. A coat you actually want to show off. And you, finally able to stop lying awake wondering what you're missing.
More good years together. That's the whole point.
✓ 30-day money-back guarantee · Free UK delivery
£124of supplements in one pouch
One scan and it calls you if they ever wander off. Free on your first order.
Plant-based bags tucked into every delivery. On us, every time.
Give it every day. If your dog isn't visibly better, or just won't eat it, we refund you in full. No forms, no hassle.
It helps, but even great food can't carry therapeutic doses - a bowl can't deliver 610mg of glucosamine or a billion live probiotics. Vinnie is real food's friend, not its replacement.
Most chews are 80% filler with underdosed actives. Vinnie is 100% active powder at clinical doses, every milligram on the label.
Most love it straight on their food - natural beef flavour, fussy-eater tested. If yours is picky, mix into wet food or add a splash of water.
Yes - it's dosed for their size, not a one-size sprinkle. Bigger dogs get through a pouch faster, so we deliver a little more often. Free shipping either way.
No. Pause, skip or cancel in a couple of taps, anytime. No contract.
